Recruiting is Marketing Your District or Organization

The new KEEB offers user friendly tools to market your district like never before. Below are three ways to increase applicants’ knowledge of your district and market unique aspects of your district. Applicants can view this content when they view any of your job announcements or your employer profile. If you already have an employer account in KEEB, login and click on Edit Profile on the “My Menu” page to utilize any of these features. If you don’t have an account yet, sign up for your free employer account at www.kansasteachingjobs.com and start marketing your district or organization today.

• Employer Description: Share your district vision and values, as well as, describe where you are located. Include any information that sets you apart from other districts, such as, a focus on technology or small class sizes. This is your opportunity to sell your district and community.
• Image: “A picture is worth a thousand words.” Digital images allow applicants to make a connection with what you include in the employer description. The image may be of a building in your district, teachers or students, or a logo.
• Podcast: Podcasts are a marketing tool to reach the video and ipod generation. In the new KEEB you can upload a brief 3 minute video highlighting your district or organization. Reach applicants by sharing what is it like to work there, highlight a teacher or administrator’s story, show a brief tour of the facilities, or discuss the kinds of benefits offered or professional development opportunities. At the end the podcast be sure to include the district website and contact information.

If your district doesn’t have the technical expertise in house to develop some of this material look to a group of high school students such as class officers, journalism class, or other group of students who could assist you in developing the digital content. You might be amazed what students can do with a digital camera and a computer to highlight your district. Feel free to contact me if you have any questions about how to get started or need assistance in developing the material.